MB-220 : Microsoft Dynamics 365 for Marketing

4 Days
Download Contents

Intermediate

Regular Price : ~~$2400.00~~
Offer Price :$1999.00

Course Overview

Marketing transformation, organization, and growth starts here. With Dynamics 365 for Marketing, prospects can turn into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize marketing ROI.

This course reviews the marketing application configuration needed to get started. It dives into lead creation, management, and scoring. From there, the course covers creating marketing forms and pages. Then, students learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, students learn how to create email marketing messages using the advanced designer functionality. Then, all the pieces are tied together with the customer journey. Dynamics 365 for Marketing allows for customer journeys to create a model that helps one guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, students learn how to view, understand, and manage customer insights.

Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check knowledge questions, and hands-on learning labs.

Audience profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Course Contents: Download PDF

Job role: Functional Consultant

Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate - Credly

Course Outline

Learning Path 1: Configure Dynamics 365 Customer Insights – Journeys

Set up and manage Dynamics 365 Customer Insights - Journeys
Configure marketing settings
Domain authentication, email best practices, and GDPR
Manage assets and content settings

Learning Path 2: Manage customers in Dynamics 365 Customer Insights – Journeys

Manage accounts and contacts
Create and manage leads

Learning Path 3: Manage forms

Manage forms
Manage marketing pages

Learning Path 4: Manage segments and consent

Create and manage segments
Create and manage subscription centers and consent

Learning Path 5: Manage emails and journeys in outbound marketing

Create marketing emails in outbound marketing
Create outbound customer journeys
Manage website visits, redirect URLs, and social postings

Learning Path 6: Manage emails and journeys in real-time marketing

Create emails in real-time marketing
Create text messages and push notifications in real-time marketing
Create real-time journeys

Learning Path 7: Manage events

Create an on-site event
Create a webinar event
Promote and manage events
Advanced event management features

Learning Path 8: Create surveys with Dynamics 365 Customer Voice

Create a survey project
Create surveys with Dynamics 365 Customer Voice
Send Dynamics 365 Customer Voice surveys

Learning Path 9: Analyze insights with Dynamics 365 Customer Insights – Journeys

Evaluate marketing initiatives with analytics
Interpret analytics in real-time marketing
Review the marketing calendar

Course Objectives

Skills gained

Configure advanced setting
Manage marketing content, templates, and integrations
Create and manage leads
Assess sales readiness through lead scoring models
Design and create marketing forms and pages
Create and manage segments, subscription centers, lists, and double opt-in
Design and create email messages
Set up and launch customer journeys
View, understand, and mange customer insights

Pre-requisites

Before attending this course, students must have:

An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies, and procedures

Related Certifications & Courses

MB-210 : Microsoft Dynamics 365 Sales

2 Days

Intermediate

For any custom schedule, please email us at info@gtechlearn.com or Call us at 1-844-355-9898(Toll Free - North America) or 1800 309 9898 (Toll Free - India)

This course includes:

Official MS Learn Courseware

Exam Preps

Achievement Badge from Microsoft

Course Completion Certificate

Post Training Support

Experienced & Certified Instructors

Train from AnyWhere

Interactive Hands-On Labs

Personalized Learning Plans

Flexible Scheduling

Accredited Training

Cost-Effective Pricing