MB-220 : Microsoft Dynamics 365 for Marketing

MB-220 : Microsoft Dynamics 365 for Marketing


Regular Price : $2400.00
Offer Price :$1200.00

Course Overview

Marketing transformation, organization, and growth starts here. With Dynamics 365 for Marketing, prospects can turn into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize marketing ROI.

This course reviews the marketing application configuration needed to get started. It dives into lead creation, management, and scoring. From there, the course covers creating marketing forms and pages. Then, students learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, students learn how to create email marketing messages using the advanced designer functionality. Then, all the pieces are tied together with the customer journey. Dynamics 365 for Marketing allows for customer journeys to create a model that helps one guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, students learn how to view, understand, and manage customer insights.

Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check knowledge questions, and hands-on learning labs.

Audience profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Course Contents: Download PDF

Job role: Functional Consultant

Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate  - Credly

Course Outline

Learning Path 1: Configure Dynamics 365 Customer Insights – Journeys

  • Set up and manage Dynamics 365 Customer Insights - Journeys
  • Configure marketing settings
  • Domain authentication, email best practices, and GDPR
  • Manage assets and content settings

Learning Path 2: Manage customers in Dynamics 365 Customer Insights – Journeys

  • Manage accounts and contacts
  • Create and manage leads

Learning Path 3: Manage forms

  • Manage forms
  • Manage marketing pages

Learning Path 4: Manage segments and consent

  • Create and manage segments
  • Create and manage subscription centers and consent

Learning Path 5: Manage emails and journeys in outbound marketing

  • Create marketing emails in outbound marketing
  • Create outbound customer journeys
  • Manage website visits, redirect URLs, and social postings

Learning Path 6: Manage emails and journeys in real-time marketing

  • Create emails in real-time marketing
  • Create text messages and push notifications in real-time marketing
  • Create real-time journeys

Learning Path 7: Manage events

  • Create an on-site event
  • Create a webinar event
  • Promote and manage events
  • Advanced event management features

Learning Path 8: Create surveys with Dynamics 365 Customer Voice

  • Create a survey project
  • Create surveys with Dynamics 365 Customer Voice
  • Send Dynamics 365 Customer Voice surveys

Learning Path 9: Analyze insights with Dynamics 365 Customer Insights – Journeys

  • Evaluate marketing initiatives with analytics
  • Interpret analytics in real-time marketing
  • Review the marketing calendar

Course Objectives

Skills gained

  • Configure advanced setting
  • Manage marketing content, templates, and integrations
  • Create and manage leads
  • Assess sales readiness through lead scoring models
  • Design and create marketing forms and pages
  • Create and manage segments, subscription centers, lists, and double opt-in
  • Design and create email messages
  • Set up and launch customer journeys
  • View, understand, and mange customer insights


Before attending this course, students must have:

  • An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies, and procedures

Related Certifications & Courses
MB-210 : Microsoft Dynamics 365 Sales
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This course includes:

  • Official MS Learn Courseware
  • Exam Preps
  • Achievement Badge from Microsoft
  • Course Completion Certificate
  • Post Training Support
  • Experienced & Certified Instructors
  • Train from AnyWhere
  • Interactive Hands-On Labs
  • Personalized Learning Plans
  • Flexible Scheduling
  • Accredited Training
  • Cost-Effective Pricing

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